SEO, or Search Engine Optimization, is the practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users – in other words, it can help your site show up more often in relevant searches.

There are a number of things to look for when trying to improve your site’s SEO (or having an SEO expert guide you through the process). First, and most important, make sure the writing on your website is clear, helpful, and descriptive. Explain your topic in simple, easy-to-read language, and try to include words you think a user might search for when looking online for what you offer.

If you do include search terms in your site copy, make sure you’re still talking to the people you hope will use your site, and not trying to talk to or trick the Google algorithm – cluttering your page with too many search terms (especially out of context) or putting up fake pages you don’t intend users to see can lead to Google considering your pages deceptive and ignoring your site. Also, don’t use text images for important titles, content, or links, since the Google bot doesn’t recognize those. Just think about what will be easiest for a user to navigate and understand, and stick to that.

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Google Ads is Google’s pay-per-click (PPC) advertising solution, which allows businesses and website owners like you to bid on the chance to show an ads next to searches on Google.com, right when people are looking for what you have to offer. You only pay when someone clicks on your ad to visit your site or call your business, and the ads give you the opportunity to be noticed by a wider audience online. Plus, you can tweak your ads anytime, to reach a specific group of people (by interest, geographical area, etc.) or promote a specific deal or product. This immediacy can be a great resource for small companies who who can't frequently update their SEO to reflect sales, promotions, or seasonal changes to their offerings.

Digital marketing isn’t static – it is fluid, always moving and evolving. SEO and PPC are only two forms of digital marketing, but these alone are complicated marketing techniques many businesses may need a hand in, which is why our PPC services are approachable and results-driven.

All businesses need a paid search campaign if they are to compete with their competitors. Bidding for keywords and having your ads appear before theirs only improves your visibility and increases conversion rates. Your PPC campaign needs to be done correctly, though. Chasing the wrong keywords, for instance, can only cause you to waste money and time. This is why having an agency to do the legwork for you can be cost-effective in the long run.

Bradley Creative is a trustworthy and results-driven digital agency, always looking to improve their clients’ PPC and SEO endeavours. We have years’ experience in PPC, which is why we are excited to share our knowledge with businesses in need of effective digital marketing.

There is no one-size-fits-all approach when it comes to paid search, which is why a good paid search campaign is all about specially tailoring each campaign to the business and brand in question.

Your campaign will be unique and focus on your goals, wants, and needs, while also ensuring keyword research is completed to your industry type so that you can compete with your competitors fairly. No two businesses are the same, and we, as a business, understand the importance of curating bespoke PPC campaigns for every one of our clients.

Our team of professionals will work with you from beginning to end, and even when your campaign is launched, we will continue to monitor your PPC campaign and conduct an audit – this is so that we know how well your strategy is doing, and whether any elements need to be adapted. From the initial research phase to ad creation, to the launch of your PPC campaign,  Bradley Creative will be there for you to ask questions to, and help oversee how well your campaign is doing.